Why Call this Niche Marketing Reality?
As you can observe, a lot of people talk about Niche Marketing. There is not much practical reality in many of them, because it is mere concept than practice. So I thought of writing this blog post.
What are the 7 ways to make easily your Niche Marketing a Reality?
Why should anybody be obsessed with Niche Marketing?
How to go about it if it were that important?
You may be asking these and more questions eventually. In this article I am going to tell you exactly these facts to help you with :
- To bring more clarity to your website
- Generate more focused traffic
- Offer your browsers more value by writing Niche-specific contents and articles
- Establish yourself as an Expert in the chosen Niche.
- How to select products which are relevant to your Niche
- Align with Niche groups of social media forums and exchange valuable information.
- Make sales offers to your Niche Market
Carry out all the steps shown here practically, is the aim. So let us go through step by step.
How to design your Website?
If you are planning a website that offers a highly focused Niche then follow the steps
- Select your Domain Name connected with Niche in some way.
- The lay-out should resonate with the products or services of your Niche
- Even your logo can effectively resonate it.
- Color scheme is a powerful medium to convey the sentiment of your product.
- About us page can give details of your expertise in that specialty.
- So also, other pages all resonating one idea, makes you stand out as an expert.
Generate More Focused Traffic
The above example web site clearly states what you can expect. Therefore, the browsers coming to this site are focused people looking for Facial. Even they would fix an appointment. That means an effective sales.
So, that is the power of Niche Marketing practice.
Niche Specific Contents
Niche Specific Content include topics related to that subject. For example, our www.fineface.com can post contents like:
- Types of Skin Texture and their care.
- How to select your lipstick for any occasion.
- Grooming your eyebrows
- Eye lashes and its care
You can attract women to these articles, and if they find useful, they would subscribe to your site.
This is how you generate topics for your post.
Establish Yourself as an Expert in Your Chosen Niche
How to become an expert? It can not be done over night. Becoming a Brand
requires consistent effort
You need a sustained effort. If you analyze any expert’s journey towards establishing as thought leader, you would find there are several stages.
It is the passion that drives and motivates anyone to pursue any subject very deeply, and learn everything about it.
But that does not mean you can not project your skills.
How to select product of your Niche?
Remember you are an expert and therefore select only the best products.
What do I mean ” the Best Product”?
In our example site www.fineface.com you commit use the best products. Example I cite:
SiO Cryodrop anti- aging which is a premium product you show your customers that you are committed to quality.
Similarly, you can select product, whether you use in your service or sell.
There is another way you can show your uniqueness. If you are selling shoes, select vegan shoes of high quality.
Align with Niche Groups on Social Media forums
We project as a specialist. Therefore we need to join our like minded groups.
You can use social media groups like, Facebook, Pinterest, Instagram, and LinkedIn.
Video contents are trending now. People are engaging more on them. Post your Niche related useful clips.
Podcasting is another medium you can use to promote your products.
What you will gain from this group? You can comfortably exchange your ideas, information that might be useful to others, and also learn from the group tips on process etc.
Consequently, align with groups is immensely useful.
As Niche Marketer, you can ill afford to miss this step.
At the same time be watchful about some spammers.
Make your Sales offer to your Niche Market
Your customers are unique. They are selective and highly focused, that is why they clicked your link.
It makes you to honor their trust.
The products you offer need be Best as you would find stated earlier.
Most often they are returning customers, once they are satisfied with your supply.
To ensure that you maintain good relation with them, note the following:
- Good packaging and prompt delivery.
- Exchanges of goods purchased, and consumer grievances should be promptly dealt with.
- Make the buying a pleasurable experience
Adopt all CRM practices and maintain good relation.
Link your Affiliate Products
Since we are focusing our attention on a specific line topic and products, other related products can be promoted as affiliate. This will be in tune with our main theme.
It will be easy to insert these links.( Affiliates declare that certain links are affiliate links- Do not forget to include this statement in your page)
Niche Marketing is choosing a narrow specialized segment of Product or Service.
You attract customers searching for these. When they come to you, their intent is mostly to buy. Therefore conversion will be very high.
Right from your domain name, website, and other things make them connect to your Niche.
Establish as an expert citing your credentials for the claim in your Niche. And finally ensure your customer gets the best user experience. “testing different aspects of user experience to determine the best way for a website and its elements to interact with its audience experience in dealing with you.”
If you need any further clarification, please do contact me.
You can chat with me on WhatsApp no. +919025390227 or Facebook messenger Million Dollar Idea group.