How to Find Best Solutions to Root out Your Customer Problems

What is the Purpose of Your Business?

Every organization is created with a strong Mission. Promoters of business have in their wisdom chalk out grand purpose to serve the community. It is much beyond Profit. Though it is essential for the sustenance, there is a greater mission. That is why it is necessary to have your Mission statement spelt out clearly.

You exchange some product or service for money. But apart from that you have a commitment which you set out voluntarily. And that is your product has to solve a customer problem in a unique way. It should free them from some nagging, frustrated problems for which they are unable to find a satisfactory solution. 

 

Basic Solutions you Propose to offer

As we have always stressed, it is advisable to focus on a Micro Niche. You have studied that industry fairly enough to offer your best solutions to problems faced by them.

This insider know-how is important for your customers to take you seriously.

How is your product or service going to help them.

  1. Will increase the production capacity
  2. Improve the quality of the end product.
  3. Reduce use of raw materials, reduce wastage.
  4. Will save energy cost
  5. Help to contain pollution.
  6. Ease labor

Besides these production related considerations, you might offer help in marketing, better management of labor, finance, Warehousing, saving taxes etc.

Customer Need of the Hour

Customer needs are dynamic. So, it is well nigh impossible for you to bring about a solution that they can pick and choose as the need arises. But what generally done is focus on one area which you are good at and which is faced by the industry widely.

If robust system of solutions you have, you may interactively offer that solution. But only a few large enterprises can do this 

Networking With Other Solution Providers

Thinking creatively, you can think of networking with others find out who offers solutions to problems other than what you do.

This way you could easily help your customer in many ways.

The Myth of Customer Persona

Digital Marketing experts advise for a campaign to be effective, you must profile your prospect persona.

Clayton M. Christensen, an academic and a business consultant, views that just because someone fits in your description is no guarantee that he/she would become your consumer. Far from it. Instead of wasting your efforts to target them you would do well to search for people whose need your product or service addresses.

Anybody thinking logically will agree with him. It is the compelling situation that makes purchase decision rather than the personal attributes.

Therefore we should focus our attention on the customer needs.

Identifying your target audience

Having understood the dynamics of customer behavior, our next step is how to go about it.

Identify where the prospects are searching for solutions for problems that you can solve.

Forums, industry circles, LinkedIn groups and other social media are the ones you can find them. 

Another definite source is the longtail keywords. 

Posting contents for these long tail keywords, will certainly attract your prospects. Even spending money on ads will bring better conversion.

Customer Validation

Customer validation is the process carried out by product development process. You can not develop a product based on assumptions. Therefore, in order to verify and ascertain that we are going to come out with something that customers really in need of. 

To this end  you can  conduct interviews with prospects and analyze their inputs. Then there is another angle that you have to look at. It is the Market survey 

Market Survey For Product

Market Survey to Find feasibility

It is perfectly in order that you have validated your product design by taking all factors into consideration But before you start developing the product, you have to take into account the economic viability. Suppose your cost of development, distributed through the estimated sales does not justify the marketable price, then it is not feasible. 

So, you conduct market survey and find out whether your estimated market share can generate enough sales to off-set the development cost. And over and above you need to make profit.  

In the digital arena also it applies equally. 

Added to this the life-cycle of the product has to justify the cost.

Therefore make sure out of the existing market, your share is sufficient to offset your development cost and for profit.

Also, this market share should be there for a reasonable period.

Uncertain Factors and Risk

After you have considered all these can we say that the product will bring in huge profits? According to Christensen, it depends on luck. He recounts with his many years of experience as a consultant. We can not brush aside. It is the risk any entrepreneur faces. 

The antidote for this is relentless effort, and constant progress towards the goal.

As one wise man said, it is not positive thinking but only realistic thinking helps you to survive in your endeavor.    

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