Wonder If you think whether a story can be told in One-Line; let alone a One-line story of Personal Branding. For your curiosity, the answer will be somewhere in this blog.
For now, turn your attention to Personal Branding, everybody’s pet subject. It is an invisible photo of character and personality. Don’t you agree?
Importance of Branding
Whether it is a Person, Institution, or Product nothing escapes the sway of BRAND. It is universal and none can deny the influence it wields in our everyday life.
7 Steps Are
- Your Unique Solution
- Customer Perception
- Followers and Brand Promoters
- Your Niche Market
- Your Positioning
How much attention do we pay to Brand as such?
When it is so powerful a factor in our lives, Should we not focus our mind on this intangible asset? We know about Global Brands such as Google, Cocoa Cola, Apple, and Amazon.
Also, we know about celebrities who project their own personal brand image. It is time to come to our own Personal Brand.
Would you not accept if I say that Personal Brand is a value tag associated with that Person. It describes completely and tells what that person stands for, and what he/she achieved in life. The field of activities you associate with.
Earl Nightingale in his famous speech defines success as ” Success is the progressive realization of a worthy ideal”
To be a successful person you need to fix a destination and a goal. A mission well defined and time-bound. Only then it is possible to reach there.
Whatever your current position, all of us need to promote our Personal Brand aggressively. This is the First Step. For doing this you make it very clear to tell people “Who you are?” This is Positioning. Suppose someone tells you ” I am a Businessman ” you would probably be wondering “What sort of businessman is he?” The connection does not happen. Instead, if he were to tell you ” I am an Easy Taxman- I solve peoples’ frustrating tax problem” then, your reaction would be positive. You would be tempted to get connected with him for your tax-related solutions.
Not only that, it is easy for anyone to remember you. The entrepreneur elevator pitch is succinct and clear.
Here we learn Your Positioning Determines peoples’ perceptions about you. Eventually, that helps build your brand.
People Love Originality
How often is that you resent duplicate stuff? It does not appeal to our judgement of quality. Therefore you need to position yourself as unique- in fact, all of us are unique in our own way (our thumb impression is the proof.) Your job is to bring out that special quality, ability or what you have.
Along with Originality, Authenticity resonates. And you would like to interact with them naturally.
Promoter Of Peoples’ Aspiration
Many are peoples’ desires and needs. They look out for someone or some products to fulfil their requirement.
Seldom, obscure and little known products sell in the market. Therefore, you must be visible to the public at all costs.
Ripple Effect And You
A good personality can create a ripple effect. It is psychological fact that you create an aura around you. Not only that, the ripples you create affect people and other creatures within your orb. If you radiate positive vibes though not perceptible to our senses they influence others. What therefore I imply is, you take care of your thoughts as much as words and actions. Thought, word and deed if we align them it creates a positive ripple effect
Consistency is the key to any sphere of human activity. Make all your actions consistent. It is the habit of not deviating from a course of set principles and practices. One of the most sought after qualities of a brand personality. It is a virtue that you should cultivate for promoting your image.
Champion A Mission
You have to select a Worthy Cause of Human Aspiration. As pointed out earlier in this article, every activity in your organization should promote this value. Institutions driven by a strong mission are held high in peoples’ minds. This action will have a long-lasting effect on you. When your organizational core value message is understood by all connected with your business, that is when you project high value.
Build A Tribe
People aligned with a worthy cause join hands to achieve a common goal and generate momentum. When this momentum is used positively and you influence people without much effort, your tribe grows. They gradually become your Brand Ambassadors. Each member of your Tribe can deliver to the public at large your Core Value.
Social Media Role
There are many Social Media Groups in which you can engage purposefully with your followers and also invite people from other similar groups and post useful content, podcasts, and Videos for the benefit of its members.
LinkedIn, Facebook, Instagram, and Quora are some platforms.
Telegram and Whatsup members interact share with one another. YouTube videos of high-quality long-form addressing specific problems of your Niche can bring many subscribers. They can be nurtured to become clients if not followers.
Golden Rules Of Branding
One trait that differentiates great people from ordinary folks is CLARITY in every walk of their life. Right from choosing Career Niche to selecting the target audience, plan of action for their business to the detailed execution strategy, they are crystal clear.
When bogged down by adverse turns of events, it is clear that bails them out.
Expertise In Their Field Activity
Followers look for their icon to be an Expert in their Niche. In fact, only expert positioning is the starting point of a leader/brand. But that said, I would like to narrate a story about Henry Ford, the automobile giant.
Henry Ford did not have a College education but nevertheless was very skilful with mechanical crafts.
An over-zealous reporter wanted to play up with Henry Ford’s reputation, citing his education. His lawyers filed a petition inappropriate court for damaging the reputation. When summoned both parties in court for the hearing. The reporter’s lawyer was trying to argue and prove to the judge by asking Ford some scholarly questions. To which he answered correctly.
Finally, Ford submitted to the court that he had dozens of people were there at his beck and call to answer these questions. His prowess lied and it was in his ability to manage a large industry.
Such was the genius of Henry Ford.
What set Henry Ford distinct made Ford a Brand throughout the world? He had a dream to make personal transport available to millions and worked tirelessly. Thus bringing transformation and could impact the lives of millions all over the globe.
Therefore, we learn essential skills in building A Personal Brand is
- Have a dream to contribute something of value to impact millions of people in a unique way
- Work tirelessly towards that goal.
You will notice that one great quality of great men and women is humility. Humility should not be confused with meekness. It only shows being grounded and constantly stay aware of the realities context and mastering the human psyche.
No great thing could be achieved without understanding people their aspirations and their problems.
Do Not Spam For Fame
Adopting clandestine and dubious methods towards establishing a Brand will be always counter-productive.
A One-line Story Of Your Personal Brand ” Be A True Collaborator Of Great Values In All Spheres Of Activity” Promote your brand and prosper.