Personal Branding is KEY Six-figure Revenue Earner- How?
Content Writing is all about writing some useful Article that browsers are searching. There are broadly five niches (Maslow’s human needs) So if you are an author you would naturally select a niche topic. By this you want wider viewership, resulting in attracting more leads and sales. How this is connected with Personal Brand being Key to six figure revenue earner? We will see in this article step by step.
updated September 3, 2020
What is Personal Brand?
A personal brand is a topic less understood, especially by small businesses. How do you define? BRAND?
“Brand is a value proposition by your clients and an Image you create among them associated with this value perception.”? Rangan
Therefore it follows, creating and establishing a Personal Brand is two-pronged. One is what you project and the other what clients accept and perceive.
Positioning Yourself As An Icon
As we saw earlier, of the two entities let us consider the brand promoter.
Your Personal Brand revolves around Charisma- ” compelling attractiveness or charm that can inspire devotion in others. ”
If others have to see you as an expert and expect you to give to them some value, you should trust and believe in yourself.?
Only Authentic people can genuinely attract others and be MAGNETIC. That said, categorically listed below are the means by which you can achieve:
- A brand promoter should reflect a core value or benefit
- This value should be associated with a tangible product or service
- A result that user is in immediate need (even your retirement plan is an immediate need)
- A brand should have many projecting arms like images, styles, colors and all unified with core value.
Promoter Brings Value
Suppose you are a wellness coach- the core value is good health. There are many ways you can promote. For example
- Nutrition and dieting,
- Life-style changes leading to good health.
- Yoga and Pranayama
- Meditation and Mental Health
Any one of which precisely syncs with the value you promote, can be Positioning. That is the value you project. You want people who are in contact with you directly or indirectly, think about you.
- People have different yardsticks to accept your claims
- What urgent problems of theirs you can help solve
- Your qualification, achievements and results you could demonstrate.
- Persons who can certify and authenticate your claims.
Public Domains Role
Human congregation takes place in many places and media highlights and bring to public focus.
- Public Meeting political,
- Cultural activities dance, drama and music
- Sports events
- Business activities and
- Sponsored gathering like Cinema festivals,
- Awards and prizes Nobel prize, Magsaysay Award
- High positions of office, Presidents and Ministers and Kings and Queens their family
- Exceptionally wealthy persons
These are some criteria for people want to know and media their attention to them.
Google’s Role in Brand Promotion
Bloggers make sure that they figure out their target audience. Many people out there do not make the grade to the top first few pages in SERP results. And those whose contributions rank, attract huge customers.
Start engaging with people from your working sector/niche.
Don’t connect with everybody; start connecting with the right people from your industry.
By contents and Blogs on your web pages- you promote Social media interactions, Podcasts, EBooks, and webinars. Right. Then it is precisely what is this blog is all about? First, we deal with Blogs and Contents.
Blogging is a single message in so many words crafted using proven techniques to position you as an EXPERT in a particular niche, thereby promoting your personal branding.?
To promote your personal branding give the required period, take enough steps, and build your niche. Then you become a thought leader with whom people repose confidence. This is the sure way of attracting traffic to your site.
People love stories where the browser sees a hero and a villain or obstacle. Let their imagination take wings
Stories, from personal experience to bring out any principle are well received by any audience.
You viewers should perceive that a coveted victory is within their reach. This is one of the ways to increase your Personal Brand.
In order to deliver valuable products either digital or physical, you need to create it with the customer in focus. When your product can solve customers’ problems and the quality that is reliable, then Marketing becomes easy.? Over-delivering is the one Mantra you should follow always?
Marketing Your Brand
Bonus: Seth Godin?(Area of Expertise: Marketing)
While Seth Godin was known to some before he started blogging; writing his daily thoughts on his “TypePad website “took him to the next level.
Now, all of his books are instant hits, his blog posts get thousands of shares every day, and he is considered a marketing guru and established his Personal Branding Image.
Blogging took Seth Godin from famous to expert.”
Creating Your Brand In Digital Space
There is an enormous opportunity in the Internet Marketing to earn 6-figure revenue consistently. Hereunder I cite some statistics for your guidance:
Consider India for Branding and Sales
In December 2017, statistics indicate 481 million people (35% of the country’s total population) were Internet users.
Internet is the most prevalent in India.
Internet connectivity and cost of Data is the cheapest in India.
Make 6 Figure Income your Goal
How you can scale up your earning to 6 Figure is our next topic. Through data-driven business services now, you can launch your Million Dollar Journey Immediately by leveraging your brand, establishing authority ..
With the introduction of the Internet, the picture has changed. Marketing has become more customer-centric. Focusing on customers’ urgent problems and offering viable easy solution you sell. Wherever you are and whatever the time of the day customer can order through Digital Media.
Advantages of Digital Marketing over Traditional Marketing
- There is less possibility of messages and information about the product description reaching the buyer from his/her location.
- Communication channels are restricted to secure two-way communication.
- Marketing efforts the traditional method of billboards. Posters and other print media are comparatively expensive and time-consuming.
- Vast global coverage is very challenging if not impossible.
- We are unable to measure how far the promotional message has reached. It is a blind effort.
- Product reviews are not possible to view.
Digital Marketing Methods
In Digital Marketing communication between the business house and the customer is easily possible. That means business houses can offer their products and services through the Internet. The client can get instantaneous updates about them.
The medium of communication is more powerful and involves social media websites, chats, apps, and Email.
- Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.
- It is very beneficial for reaching global audiences.
- You can measure the effectiveness of Marketing Promotional activities such as campaigns through analytics. Thereby find out Return on Investment (expenses incurred)
- You can focus the campaign audience based on age group, locality, ethnic group, and whatever segment you want to cover. This increases the effectiveness of Campaigns and ROI.
- There is a unique advantage of Reviews by customers. This enhances your brand image.
- You could easily promote Affiliate services. increasing Marketing Network.
- People select the product or service by the Personal Branding.
Is Digital Marketing Career suitable for the Personal Branding?
You might have understood What Electronic Marketing is!
Then your primary concern, How can I earn money with it?
First and foremost, any individual Brand deciding Digital Marketing as a Revenue Source should bear in mind that it is a Business.? Here more than anything Brand Personality is important. Like all business, either you can run the shop yourself or join the Digital Marketing Agency. It is entirely up to you. You think you have entrepreneurial qualities Start a digital marketing business. Or you can enter some agency for a salary. There are plenty of bright openings for a capable candidate. How to write popular blogs
Digital marketing is promising profession. So you need to take a course. But there is a difference. On the Internet, there are many free digital marketing courses.
A basic course is a must.
For any profession, you need to be qualified in that trade. Now unlike other skills, you need not undergo an apprenticeship or pursue a classroom-based course. You can learn certified online course almost everything related to Digital Marketing, as you start your website. This certificate will give assurance to your clients and increase your Personal Brand. Write blogs and offer your services. Thereby you learn by doing. It is said that digital marketing is like swimming. Unless you start, you may not know.?
Investment and Capital
As for investment you need to have a computer with internet facility, that is the minimum. Many housewives and students venture into digital marketing quite successfully.
Gradually, you can go on investing in improving on the website by way of themes and plugins. Sometimes outsource content and Ebooks and so on.
As your needs increase, you may invest in more facilities, like imaging and video processing equipment, to make it into a professional grade. To begin with, even a smart mobile phone can do the job.
What platforms and media are available :
Any business thrives on visibility. Nowadays, social media is used extensively as people are very active in them.
If you are not in any of them, I advice to join the forum immediately and intelligently. Make it a point to join various discussions. Most of them freely accept members. Learn from members and ask questions. Browse the Internet for topics and study them thoroughly.
How to use your social media??
Email The First Step
Email is your first contact point with a friend and close relatives. Those who might trust your credibility. Contact them by sending them an email informing us that you are in Digital Marketing. Email is the easiest to start. Share all your business activities as much as you do your personal activities. Join professional forums.
Facebook is one of the most extensive shared Social Media. There are more than 2.23 billion monthly active users. Many groups, forums operate catering to different fields of activities. Advertisement through Facebook is claimed to give better conversions because the ads are aimed at a focused audience.. The glitch is most of the visitors come there to share personal stories. So you must connect with your friends and contacts. Advertisements on Facebook are giving good results
Twitter is yet another powerful social media with 328 million active users every month. You can take advantage of it.
Twitter Business Connect with business across the globe.
Google+ with active users of 111 million is also a robust Social Media network.
You can use Social Media Networks such as YouTube video. Visual media is most effective. What thousands of words can say a single picture can achieve. If it is a video, it is more impactful. See the video and evaluate video.
How to Master Digital Marketing and increase Personal Branding?
Digital Marketing is as much a science as an art. As far as the techniques are concerned, there are many. We discuss them briefly.
Search Engine Optimization??
Your message either in the form of written, audio and video posted offered to public display via Internet goes into the ocean of billions of web site in the world wide web. You have the tremendous task of standing out in the first page of Google or Bing. There many numerous techniques perfected by the pioneers in this field of digital marketing. Unless you master these methods and develop them by your own practical application, mastering SEO (search engine optimization) is difficult.
Generating traffic is the biggest challenge any Digital Marketing professional faces. Of course, you can place ads in Google Adsense or Facebook or any other social media. But then whether the traffic generated is justified by the cost and ROI. Your click through rate depends on your ranking and your Personal Branding
Marketing Funnel and Conversion??
When a browser sees your web page, it is registered as an impression. And when they click, and go through content or blog or watch the video, the first step is taken.
- First stage Awareness
- Second stage Activation
- The acquisition is the third step.
- Retention 4th step
- A referral is the 5th stage.
- Conversion and revenue is the final stage.
As you can clearly see, there are these six stages before you can get revenue.
For any business to do well, the visibility of the company to its prospective clients is the first step.
Since we are talking about Digital Marketing as a Career option, the Niche (the product and service line ) you are in and the knowledge is crucial for the entrepreneur.
Audience persona is defined as the description of a typical client. Success comes to those who could identify audience persona and cater to their requirement.
?How Social Media Group helps?
We have seen earlier in this article how Facebook, Twitter, Instagram, Pinterest, and LinkedIn are beneficial. Use these platforms intelligently to promote your products and services by posting contents and other customer-centric information.?
Go to Social media to increase Personal Branding Value
Any online business depends on the email list of the subscriber. Deployment of Email capturing tools for exchange of freebies is standard practice across Digital Marketers.
Video and YouTube.
Again, as stated earlier, messages are conveyed very effectively if you use the visual medium. Never undermine the effectiveness of Webinars and YouTube videos. You can share information about your products and services through the visual medium, so you should use them.
Google Ad words and Facebook Ads
You might depend upon your budget, advertise in Google Ad words and Facebook ads. Choosing the right type of Campaigns and using Keywords in your Niche, you may drive traffic to your site and get sales. The only thing you must be careful about is on the return of expenditure.
Digital Marketing Career is a good option for entrepreneurs in this present context, as it is a viable business proposition.
Like any other business, you must take some practical training under a mentor or guide followed by a self-study by implementing what you have learnt.
If all the steps are followed, you can succeed in the Digital Marketing business. Whether it is your own product or service or affiliate products have a website of your own. To make it eCommerce site or otherwise is up to you. To be active and prove your authenticity and establish as a thriving business, you must post contents that rank high. Professional quality content gets a good response from browsers.
Last but not least, you must learn to work diligently and be focused on the goal.??
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Wishing you a bright future in Digital Marketing Career.
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We have seen that branding is important for traffic and sales.
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